According to Statista, in 2019 income from the dating app industry reached an estimated $1.7 billion. Market analysts predict a stable 5% annual growth with an average of $5 in revenue per user. The days of meeting future partners in malls, restaurants, or parks are long gone.
Dating applications have been on the market for over a decade but there is still enough room for entrepreneurs and developers to gain a share of the industry. From time to time new dating apps emerge, and the opportunity still exists for others who want to enter the market.
According to Pew Research surveys, 48% of 18 to 30-year-olds and 38% of people between the ages of 31 and 49 have used a dating app or dating website.
After reading this blog post, youll know how to create a dating app and easily market it. Lets start with the first steps you need to take.
Learn more about how users interact with dating apps and how they make money by reading about “Dating Apps Usage Statistics for 2021”
Do Market and Competitor Research
When a new product is created, the first stage is to conduct thorough research of the market and its players. There are hundreds of dating apps and if you want to be the best, the research is worth the money and time. Heres what you should do:
Get information on the number of users as well as their gender and ages, to understand what your target audience can be;
Write two lists: one for the mistakes to avoid, and one for everything you like and want to include in your app.
If you dont possess the necessary skills or want to conduct a qualitative competitor analysis, hiring analytics and marketing specialists is a great idea.
These valuable lessons will be of great use when deciding how to make a dating app and what features to include. Once the market research is completed, you can start to work on the basic functions and capabilities.
KeyUA is a team of software developers and marketing experts, who help both startups and large businesses with launching projects of any complexity. Contact our team and we will conduct a comprehensive market analysis for you.
What Key Features Should Dating Apps Have?
You may have a noble goal of creating a unique application that would change the market for good, but its necessary to face the reality that there is a certain set of features which should be integrated into the app.
When creating a dating app, certain rules should be followed to launch a working viable model with a high dating app retention rate. Below youll find the features which make up the basis of a winning dating website or application.
The time-consuming registration process is outdated, so having a sign-in feature is definitely a must. When joining a new dating app, users should have access to the following features:
Allow users to register via social media platforms like Facebook, LinkedIn, Instagram, and Twitter to avoid wasting time on creating an account and confirming the email address. Users love saving time and will appreciate your efforts in adding speed and comfort to the registration process. As a bonus, social media sign-ins are a great opportunity to share the application via other social platforms, making it a win-win feature.
This may be rather obvious but every user must have a profile with indicated interests Making Friends dating only consumer reports, preferences, and hobbies. You may include automated extraction from social media accounts, so users wont need to spend time filling in all the boxes.